22
Mar
2013

The NIKE Experience: Be Fast. Be Mercurial

NIKE MERCURIAL VAPOR IX delivers performance innovation and explosive speed.

I was cordially invited by Nike Football – Middle East to participate in the “Be Fast. Be Mercurial” launch campaign. The event was held for a selected few before inviting the public, and that made me feel special. The event started with a photo session for the invitees, and then, a pair of the new boots was distributed to each. What was special about the boots I received is that it has my initials engraved on it. An individual photo session followed, and then I was asked to go into the chamber to experience speed. It was a lovely experience especially inside the chamber where I actually felt speed and what Mercurial means.

Can you handle the speed? Step inside and prove it.
Can you handle the speed? Step inside and prove it.

The boot itself “is engineered with a completely new upper to deliver a level of support and touch for players to deliver a deadly combination of speed and skill when it matters most. Nike’s new Speed Control texture on the upper gives players the confidence to perform at speed with enhanced friction that combines with a snug and responsive fit — a hallmark of Mercurial boots. The Speed Control texture wraps around the foot, giving the boot friction when necessary without compromising on the soft touch the player requires. The upper also locks down the foot and prevents unnecessary movement within the boot, while a minimal and soft heel area maximizes comfort and therefore the performance of those wearing them.

NIKE MERCURIAL VAPOR IX
NIKE MERCURIAL VAPOR IX

Nike’s innovative All Conditions Control (ACC) technology further aids performance; the special treatment now used on all Nike boots ensures a consistent touch whether playing in wet or dry weather.

Traction is everything for the player who relies on explosive speed and who wears the Mercurial Vapor IX. Twin studs at the back allow for a quick release from the turf, and the asymmetric design of the stud configuration delivers an explosive start. Highly responsive blades also allow for game-altering changes in direction at speed.

The Mercurial Vapor IX features a unique, lightweight plate, incorporating two different pieces of glass fiber that increase flexibility and responsiveness, providing energy return in the heat of the game.”

I would like to thank Nike Football – Middle East for the invitation and the experience and I hope to be part of a new experience soon.

Experiencing the explosive speed
Experiencing the explosive speed

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