The countdown for the World Cup – Brazil 2014 started a way back, and everyone on this planet is anticipating the biggest football festival ever.
NIKE is spearheading the campaigns leading to Brazil 2014, and NIKE wants the fans to be involved in the buildup too.
Today NIKE launches the first part of its 2014 football campaign #riskeverything. (featured on: www.nike.com/riskeverything )
Starring Cristiano Ronaldo, Neymar and Wayne Rooney, the film shows the pressure felt by some of the world’s greatest players as they prepare to play on the world’s biggest stage.
Fans are invited from across the world to take part in this challenge and participate in local tournaments being held in many cities around the world including Dubai, UAE.
The rules of engagement are simple. Take on the best in your area in the ultimate football tournament, join together with your mates to make your mark on your city:
- GATHER YOUR CREW: Represent your neighborhood. Select the event closest to you and sign up here.
- RULE THE PITCH: The rules are simple: Concede a goal and lose a player. Next team to score wins.
- CONQUER YOUR CITY: The winning team from each local event earns a place in the city final.
Life is about football, and NIKE is inviting everyone to show how to #riskeverything for football.
WATCH THE VIDEO (which was directed by Jonathan Glazer; creative by Wieden + Kennedy) here ==>
DON’T JUST WATCH THEM. JOIN THEM.